Turning Tourism Data into Smarter Decisions

Mallorca (ES), Åland (FI), South Aegean (GR), Cres (HR)

Turning Tourism Data into Smarter Decisions

Date: 15 December 2026 | 11:00 - 12:30 CET

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About this Webinar

How can islands transform data into better tourism decisions? This webinar will explore practical examples of how digital tools and data can support the monitoring and management of tourism flows, mobility and seasonal pressure, helping island destinations protect and preserve their natural and cultural assets while improving visitors’ experience and residents’ quality of life.

Moderator

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Lidia Thomas

EU Projects and Sustainability Project Manager – Mallorca Chamber of Commerce (Spain)

Lidia is an EU Projects and Sustainability Project Manager at the Mallorca Chamber of Commerce. With a background in communication, marketing and European projects, she works on sustainability and business support initiatives, collaborating with regional and European partners and stakeholders.

Cases & Speakers

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Dolores Ordóñez

Director at AnySolution (Mallorca, Spain)

Presenting: Data-Driven Tourism Management

Dolores has more than 25 years working in the public and private sector. Her experience accumulates in the fields of tourism, innovation, and sustainability, which gives her valuable skills and an overall tourism vision. Nowadays, she is Director of AnySolution, vice president of Turistec and Gaia-X and president of Planetic. She holds a degree in Law from Deusto University, an Executive Master in Innovation and a PhD in Tourism Data Spaces in Smart Destinations. Dolores is the coordinator of the 4 main EU projects on data and tourism.

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Eleftheria Nikitara

TOURISMO Project Manager, Development Agency of the South Aegean Region - READ S.A.

Presenting: Real-time data and smart monitoring in a UNESCO World Heritage site: The case of Rhodes 

Eleftheria is an experienced European Projects Manager at the Development Agency of the South Aegean Region -READ S.A., specialising in the coordination and financial management of EU-funded projects. She holds degrees in Communication and Mass Media and Translation, with extensive international and multilingual experience. She will present about the TOURISMO Project, which uses smart sensors and digital technologies to monitor tourism flows and visitor pressure in the Medieval City of Rhodes.

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Mats Adamczak

Marketing Data Scientist, Entrepreneur and Lecturer. Founder at ToDo Åland and Mazocialmedia. TEDx Speaker

Presenting: Travel Photo Intelligence: Using AI and geotagged photographs to understand visitor behaviour, experiences and movement patterns at the destination.

Mats is a marketing data scientist, entrepreneur, lecturer and TEDx speaker with a long-standing focus on how data, digital behaviour and technology can be transformed into practical insights and services. He is the founder of ToDo Åland and Mazocialmedia and has worked with digital development, marketing, analytics and destination data on Åland. Currently, Mats is developing real-time data solutions that explore how different data sources can be combined to create a more accurate and up-to-date understanding of movements, visitors and behaviour. His work includes everything from analysing search behaviour and extracting metadata from photographs to creating real-time insights from mobile network data and ANPR-based vehicle data. In this webinar, he will present how these different data sources can be brought together to move from traditional historical statistics towards real-time situational awareness, and demonstrate how Åland can use real-time data to better understand mobility, tourism, visitor flows and changing behaviour.

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Anabela Maričić Milić

Tourist Information Center Manager - TIC Manager (Cres, Croatia)

Presenting: eVisitor: Croatia's Digital National Tourism Data System

With 19 years of experience in tourism, Anabela began her career in a travel agency before joining a four-star campsite. Since 2025, she has served as TIC Manager at the Cres Town Tourist Board, contributing her expertise to destination development. She will present about Croatia's E-visitor project, which uses tourism data through the national eVisitor system to support tourism monitoring and management.